By Hala Nasar<\/p>\n\n\n\n
UNIVERSITY CITY, SHARJAH \u2013 The majority of Journalism and Integrated Marketing Communication students say they chose their concentration based on \u201cpersonal interest\u201d in a survey conducted by the American University of Sharjah\u2019s Mass Communication Department on Feb. 22.<\/p>\n\n\n\n
Mass Communication professors distributed the anonymous survey to their students. Sixteen Journalism students and 81 IMC students responded. <\/p>\n\n\n\n
Fifteen Journalism students and 66 IMC students chose \u201cpersonal interest\u201d as their top answer. Respondents could choose more than one answer.<\/p>\n\n\n\n
Following that, Journalism students\u2019 second most popular answer was \u201cadvice from parents\u201d and IMC students, \u201cadvice from peers\/other students.\u201d<\/p>\n\n\n\n
Students could also comment about factors that affected their concentration choice.<\/p>\n\n\n\n
A Journalism student wrote, \u201cJournalism is a powerful tool in informing the public, while also giving a voice to those who don\u2019t have it and have a story to tell. I believe many stories have yet to be told.\u201d <\/p>\n\n\n\n
Others noted that they chose Journalism because of strong personal interest in the field, a general liking of news, and because the concentration goes well with other majors. Some said they chose it despite a perceived lack of representation or promotion in the university.<\/p>\n\n\n\n
One student noted humorously that they chose Journalism over IMC because they were \u201cnot a fan of capitalism.\u201d<\/p>\n\n\n\n
On the other hand, an IMC student wrote, \u201cI believe that the job market for IMC is more varied and forgiving than that of Journalism.\u201d<\/p>\n\n\n\n
Other students echoed that comment and added that they liked advertising, were advised by family and friends and that they picked the concentration over Journalism or other, marketing-type programs, as it seemed \u201cmore interesting.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
By Hala Nasar UNIVERSITY CITY, SHARJAH \u2013 The majority of Journalism and Integrated Marketing Communication students say they chose their concentration based on \u201cpersonal interest\u201d in a survey conducted by the American University of Sharjah\u2019s Mass Communication Department on Feb. 22. Mass Communication professors distributed the anonymous survey to their students. Sixteen Journalism students and […]<\/p>\n","protected":false},"author":1,"featured_media":3362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[33,30],"class_list":{"0":"post-3361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campus-news","8":"tag-aus","9":"tag-cas"},"_links":{"self":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/3361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/comments?post=3361"}],"version-history":[{"count":0,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/3361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media?parent=3361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/categories?post=3361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/tags?post=3361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}