{"id":3550,"date":"2022-04-29T10:25:32","date_gmt":"2022-04-29T06:25:32","guid":{"rendered":"https:\/\/mcmmediahub.aus.edu\/?p=3550"},"modified":"2022-05-10T12:24:25","modified_gmt":"2022-05-10T08:24:25","slug":"integrated-marketing-communications-campaign-pitch","status":"publish","type":"post","link":"https:\/\/mcmmediahub.aus.edu\/index.php\/2022\/04\/29\/integrated-marketing-communications-campaign-pitch\/","title":{"rendered":"Integrated Marketing Communications Campaign Pitch"},"content":{"rendered":"\n<p>In MCM 485, Integrated Marketing Communications, students are placed in teams that work all semester on a campaign for a real world client. This year the client is Ben and Jerry\u2019s Vegan Ice Cream. As part of the course student teams prepare a pitch, which they deliver to a live audience comprised of faculty and senior members of the marketing communications industry. Each team creates a multimedia pitch consisting of a powerpoint presentation, videos, audio content and more. Students are judged in a variety of categories and the winners are announced shortly after the pitch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In MCM 485, Integrated Marketing Communications, students are placed in teams that work all semester on a campaign for a real world client. This year the client is Ben and Jerry\u2019s Vegan Ice Cream. As part of the course student teams prepare a pitch, which they deliver to a live audience comprised of faculty and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[57],"tags":[58],"class_list":{"0":"post-3550","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-imc-campaigns","8":"tag-imc-campaigns","9":"post_format-post-format-video"},"_links":{"self":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/3550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/comments?post=3550"}],"version-history":[{"count":0,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/3550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media\/3552"}],"wp:attachment":[{"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media?parent=3550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/categories?post=3550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcmmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/tags?post=3550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}