In MCM 485, Integrated Marketing Communications, students are placed in teams that work all semester on a campaign for a real world client. This year the client is Ben and Jerry’s Vegan Ice Cream. As part of the course student teams prepare a pitch, which they deliver to a live audience comprised of faculty and senior members of the marketing communications industry. Each team creates a multimedia pitch consisting of a powerpoint presentation, videos, audio content and more. Students are judged in a variety of categories and the winners are announced shortly after the pitch.
